Who we work
with and what
we do
As Honda Europe's lead Direct agency, we are responsible for trade and consumer car launches across 27 European markets.
Most recently, we've created dealership toolkits, with both on and offline elements, for the Honda CR-Z, the Honda Jazz and the Honda Civic.
We also work closely with other roster agencies to ensure consistent communications that strengthen the Honda brand experience.
European Product Launch Manager
Honda
"The Honda Jazz is innovative, dexterous and playful, and the toolkit Elvis have created perfectly encompasses these key elements."
Since being appointed to Sky's digital roster, we now execute a range of customer and acquisition digital marketing programmes, from strategic and data planning to creative concepting and digital design, as well as developing the bimonthly call centre guide, the Sky Buddy.
We have great fun producing our most integrated campaigns for Virgin Holidays, from Rockstar Service and our spoof rockband, The Danke Schöns, to the burlesque 'We've Taken it All Off' January sale campaigns.
These include TV, radio, print, digital, retail, DM, eCRM and in-depth customer journey planning. Thanks to us, Virgin Holidays knocked Kuoni off its 20 year perch as 'best long haul travel company'.
Virgin Holidays
"Thank you for the late nights and the early mornings."
"For the imagination, creativity and passion you bring to everything you do."
"And for your commitment to our business as a whole."
Since we were appointed to Virgin Trains four years ago, we have won 31 awards for our integrated campaigns for them.
Our giant Liverpool Wall personalised digital poster secured us a Cannes Lion and a place in the D&AD; annual, and 'Don't Go Zombie' was their 'most effective campaign ever'.
We also redesigned their e-commerce website, substantially increasing ticket sales.
Head of Marketing
Virgin Trains
"Thanks so much for all your hard work on the "Fly Virgin Trains..." campaign, it really stands out!"
"Your strong customer insight, passion and creativity have delivered us a campaign of which we are all so proud."
We work as part of a cross agency team planning and executing Peroni's on and off-trade BTL communications. Our latest on-pack promotion delivered 5 times the expected redemption results across key retailer, Tesco.
Notable Peroni promotions include the Italian Icons campaign, in which we partnered the brand with famous Italian style leaders, such as Beradi, Alessi, Locatelli and Muccino.
Customer Marketing Manager
Miller Brands (Peroni)
"Peroni Nastro Azzurro's on-pack promotions have always proved to be popular with high levels of engagement and redemption."
"As well as driving growth and interest in the world beer category they add value to the consumers who purchase them."
Elvis Asia based in our Singapore office are HTC's lead BTL agency for their Asia market.
They currently execute new product launch campaigns and in-store communications, specifically for the launch of the HTC Rhyme model and dedicated packaging programme for the Indian market to gain crucial standout.
Part of our appointment to the Trader Media Group in 2011, we are currently working with Auto Trader to reposition their B2B communications.
As the UK's leading automotive dealer network, we are working across all BTL channels, in particular DM, to raise awareness of business value and improve the brand perception within their core consumer group.
Marketing Director
Auto Trader
"Auto Trader already has a large customer base, however we believe that taking this new approach will enable us to harness these customers more effectively, through communicating value and this will further improve ongoing brand perceptions and advocacy."
Tattoos, music and rum – Sailor Jerry is a great brand to be working with!
We created a replica of the original tattoo parlour in Honolulu and bought it to the UK's biggest festivals for the last two years.
Ink City was a mix of live tattooing, live music, an original airstream and of course, Sailor Jerry cocktails. We have something very special planned in London this summer, so watch this space.
Mitchells & Butlers are our longest standing client of 7 years.
Managing 10 of their pub and restaurant estates, we're their lead strategic and creative agency and work as a long term partner to develop activity for both on and offline.
Brands we currently work on include Nicholson's, Vintage Inns, O'Neill's, Ember Inns and Crown Carveries.
We work with Premier Foods to lead the strategic conception and development of the widely appraised online hub 'Great Little Ideas'.
We also take on individual brand projects for the likes of Oxo, Batchelors, McDougalls and most recently an experiential activity for Angel Delight.
Procurement Manager
Premier Foods
"A dynamic, friendly and hard working bunch. The team at Elvis are reliable and highly organised; they work to the plan and always go that extra distance to deliver against requirements."
"They explore all avenues and are happy to work collaboratively. They remove the admin and generate results."
"What a pleasure. And they make it look fun... Can I have a job there please?"
In the lead up to the analogue to digital TV Switchover across the country, Elvis has been responsible for the creative development of a phased regional roll out for all of Digital UK's direct communication.
Senior Direct Marketing Manager
Digital UK
"Working with Elvis is a real pleasure, their collaborative approach makes me feel like they're an extension of my team."
"They're very committed and deliver every campaign on time and without a hitch. Any requests outside planned work are met with eager enthusiasm and are dealt with promptly."
"They make my job easy and most importantly, they make it fun!"
To drive stand out in a very cluttered on-the-go water market, we made a splash with an Augmented Reality game for drench. The first of its kind in this sector.
Triggered by the on-pack 'Clever Goldfish', the online game allowed consumers to play out the brand proposition of Simple, Memorable, Amusing, Radical to win health-focused prizes.
Tying into the TVC concept, the game also drove physical interaction with the product, surpassing redemption targets by 7.4%.
After a recent rebranding, Jurys Inn came to us to help raise awareness to corporate business travellers with an outdoor campaign at key hotspots around the UK and supporting online activity.
We dug deep into what Jurys Inn means for its customers and have developed a creative concept around their hotel experience being a warm welcoming space where people can be themselves.
We work with Magners to create customer activation programmes across the UK, through both the on and off-trade.
We work in conjunction with The Red Brick Road to reinvigorate Magners GB customer marketing.
Our illustration-led Magners Golden Draught launch has already won 4 awards for creativity, with some more exciting campaigns planned for 2012.
We work with Wrangler to create and deliver seasonal, multi-tiered retail activations across EMEA.
To date, the work has been activated across 23 countries, inside 660 stores and in 14 languages.
Recent activations have included Second Skin, Worn Across America and the Follow Your Instincts Lomography collaboration which generated a 538% sales increase in France during the campaign.
Sales Director
Wrangler Europe
"I've been working at Wrangler for many years and I can honestly say 'Second Skin' is the best retail activation I've ever seen"
We're both a strategic and creative partner to NBA and have had a fantastic time delivering experiential activations and eCRM programmes across EMEA.
Joe Calzaghe and Rio Ferdinand helped us secure a social media following for the first time in our grass roots Take it to the Courts events, and we've just launched the first multi-language online fan portal.
Director of Marketing Communications
NBA Europe
"The NBA already has a very successful US-based eCRM programme so giving our fans a more localised NBA experience with relevant content is an important part of our desire to deliver the excitement of the NBA and to grow the game across the UK and Europe"
We have developed the first FMCG website designed using progressive enhancement technology.
Reflecting new browsing behaviours, we redesigned the Yakult website to allow consumers to view the site across multiple mobile devices.
This forms the basis of our digital and CRM strategy for the brand, based upon the habitual consumption of the product and the renewed service function of the site.
Sales and Marketing Director
Yakult
"The digital platform is the first stage in our strategy to encourage loyalty among our customers."
"Over the longer term we will be developing a series of tools and apps to help our consumers maintain a healthy gut and lifestyle."
Last summer, we developed a fun experiential campaign for the Virgin group, to raise brand awareness and engage staff and consumers alike.
We brought our colourful 'Summer of Love' ice-cream van to the various Virgin brand offices and to key Virgin sponsored consumer events around the UK, with corresponding social media activity.
Sir Richard Branson even served up a few ice-creams from the van himself at the Virgin Active Triathlon!
Senior Brand Manager
Virgin
"This activity is about saying thank you to our teams and our businesses. And as it lives predominantly on our social media channels, we wanted to thank our loyal fans and customers who already engage with us online."
"It's a genuine and fun piece of goodwill brand building."
As the National Winner for the Big Bus Challenge last year, we were lucky enough to have our winning bus designs for Compassion in World Farming made into a real campaign for the non-for-profit organisation.
Bus advertising worked perfectly and powerfully for Stop Live Exports – a campaign opposed to the long distance transportation of live farm animals.
Juxtaposing the cramped conditions in which live farm animals are forced to travel with the comfortable, everyday mode of transport we enjoy has really helped raise awareness of the issue.
Virgin Trains
Frequent Flyers
A new Virgin Trains service whisks you between London and Birmingham in record time. They asked us to challenge their competitors and celebrate the fact with an appropriately exciting cut-through campaign.
Honda Civic
Pan-European Launch
For the launch of the new Honda Civic, we needed to develop trade and consumer collateral kits to start conversations around the car across the 27 European markets. A car testament to the amazing journey their engineers have been on in the last four years and the principles they've learned along the way. Principles such as the importance of experimenting, and following 'happy'.
Magners
Golden Draught Launch
Bars are busy, noisy and dark. Our challenge was to launch a new crisper, drier variety of Magners made from harder to crush apples into this environment.
Compassion In World Farming
Stop Live Exports
Unknown to many, live transportation continues to subject British farm animals to unnecessary suffering. In 2011, cattle exports to Europe increased three-fold to over 80,000. Our campaign objective? To make people aware of the horrors of the live export trade – and help us stop it.
Vintage Inns
Find Your Countryside
Warmth. Hospitality. Unique British-ness. That's what Mitchells and Butlers wanted people to know they could expect from each and every one of their Vintage Inns country pubs – a national estate of over 200 outlets, known for their independence and individuality. Each has their own name, history and personality so we needed to create a campaign which tapped into this.
Auto Trader
Dealer Activation
Our role for Auto Trader is to reposition the brand to fortify their number one position in the market. We are dramatically strengthening customer satisfaction and perceptions of value for money across all dealership communications, with the ultimate commercial objective being increased customer value and product holding.
Yakult
Website Redesign
Yakult, the pioneer in probiotic heath drinks, required a new brand website. This aimed to change perceptions of a product surrounded in scientific jargon to one with a simple proposition: healthy behaviours result in a healthy, enjoyable lifestyle.
Virgin Holidays
Rockstar Service
Virgin Holidays believe that great service is the right of every customer - not just the preserve of the VIPs. So we dug right into the heart of what truly makes a Virgin Holiday worthy of someone's hard-earned cash and came up with a new brand of holiday: 'Rockstar Service.'
Our
Awards
2011
- Big Bus Challenge - National Winner: Compassion in World Farming, Stop Live Exports
- NMA Effectiveness Award - Best Travel Campaign: Virgin Trains, Don't Go Zombie
- IPM Award – Silver: WKD, Win Nothing Social Media
- IPM Award – Bronze: Drench, One Beat Ahead Augmented Reality
- John Caples Direct Mail – Silver: Honda CRZ DM
- John Caples Microsite – Bronze: Virgin Media, Sofa Stadium
- John Caples Email – Finalist: Virgin Trains, Route Planner Email
- Travel Marketing Awards Best Integrated Campaign – Gold: Virgin Holidays, Rockstar Service
- Travel Marketing Awards Best Direct Mail – Silver: Virgin Holidays, Rockstar Services
- Travel Marketing Awards Best TV Ad – Silver: Virgin Holidays, Rockstar Service
- MAA Best Agency of the Year
- MAA Best Communication Campaign featuring Advertising: Virgin Trains, Don't Go Zombie
- MAA Best Integrated Communications Campaign – Merit: Virgin Trains, Don't Go Zombie
- MAA Best Communication Campaign featuring Advertising – Merit: Virgin Holidays, Rockstar Service
- MAA Best Illustration – Merit: Virgin Trains, Don't Go Zombie
- MAA Best Art Direction – Merit: Virgin Trains, Don't Go Zombie
- MAA Best Creative Digital Communication – Merit: Virgin Trains, Don't Go Zombie
- MAA Best Creative Advertising Communication – Merit: Virgin Holidays, Rockstar Service
- Marketing Magazine Direct Agency of the Year - Finalist
2010
- DMA Award Travel & Tourism – Gold: Virgin Holidays, Sale Campaign
- DMA Award Best Use of Email Marketing – Gold: Virgin Trains, Route Planner Email
- BIMA Leisure & Tourism – Winner: Virgin Trains, Route Planner Email
- BIMA Media & Entertainment – Shortlisted: Virgin Media, Sofa Stadium
- IPA Effectiveness Awards - Silver and Best Short-Term Effect: HMRC Self Assessment
- Marketing Week Engage Awards Agency of the Year – Finalist
- Marketing Week Engage Awards Brand Innovator of the Year - Finalist
- MCCA Best of the Best - Winner
- MCCA Best Communication Campaign featuring paid for media – Winner: Virgin Trains, Liverpool Wall
- MCCA Best Communication Campaign featuring digital/interactive marketing – Winner: Virgin Trains, Liverpool Wall
- MCCA Best Digital Advertising – Winner: Virgin Trains, Liverpool Wall
- MCCA Best Professional Innovation by an Agency – Winner: Elvis Communications - Graceland
- MCCA Best Writing – Merit: Virgin Trains, Liverpool Wall
- NMA Effectiveness Awards – Finalist: Virgin Trains, Liverpool Wall
- Chip Shop Vinegar Award - Best Ad Applied to An Unusual Medium
- Chip Shop Chip Award - Best Consumer Ad or Campaign
- Creative Review - 'Best in Book': Virgin Trains, Liverpool Wall
- One Show Interactive – Merit: Virgin Trains, Liverpool Wall
- D&AD; Book: Virgin Trains, Liverpool Wall
- IAB Digital Creative Showczase March - 2nd place: Drench, One Beat Ahead
2009
- MCCA Agency of the Year 2009
- Marketing Runner Up Agency of the Year 2009
- The Sunday Times Small Business Awards - Best Company for giving something back
- MCCA Best of The Best - Winner
- MCCA Best Art Direction for Digital/Interactive Communications - Winner
- MCCA Best Integrated Communication Campaign - Winner
- MCCA Best Client of the Year
- MCCA Best Communications Campaign Featuring Paid-for Media - Merit
- MCCA Best Illustration - Merit
- MCCA Best Art Direction for Direct Communications - Merit
- MCCA Best Writing for Direct Marketing - Merit
- Cannes Lion Media - Bronze & Shortlisted
- Cannes Lion Outdoor - Shortlisted
2008
- Campaign Direct Agency of the Year 2008
- Marketing Direct Agency of the Year 2008
- Shortlisted for Marketing Week Effectiveness Agency of the Year 2008
- Cannes Promo Lions - Finalist
- Cannes Lion direct - Finalist
- Cannes Lion direct - Finalist
- MCCA Best Art Direction for Ambient Media - Finalist
- MCCA Best Experiential - Finalist
- MCCA Best Art Direction for Ambient Media