ELVIS LAUNCHES WORLD CUP CAMPAIGN FOR PIZZA HUT

liferide  |  Apr 16, 2010

'Pass it around' - a football themed campaign for Pizza Hut Delivery aimed at making Pizza Hut Delivery the fan's favourite during the World Cup.

Elvis is launching a new campaign for Pizza Hut Delivery called 'Pass it around' - a football themed campaign aimed at making Pizza Hut Delivery the fan's favourite during the World Cup.

The campaign features The Big Match Deal and new products like the Footie Feast pizza.

Consumers will be able to play an online football game on the campaign's microsite to win prizes including a 'Big Night In' - where Pizza Hut will provide the winner with everything they need for the ultimate night in.

The campaign includes a direct mail piece aimed at existing Pizza Hut Delivery consumers to encourage them to try the new products

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