Elvis delivers their second seasonal retail activation for Wrangler this winter. Wrangler will offer the chance to win an exclusive co-branded Diana F+ Lomographic camera via a series of point of sale kits in 11 countries across EMEA, in 8 languages, to communicate this rewarding partnership activation.

The in-store promotion created by Elvis will see consumers simply trying on one of Wrangler’s 8 key contemporary men’s and women’s fits for their chance to win one of these iconic Wrangler branded Lomography analogue cameras. Entrants will text in the name of the fit they have tried on to discover instantly (via free bounceback message) whether they have won. Those not lucky enough to win a camera will receive between 10 and 30% discount at Lomography.com – meaning there is a reward for everyone.

The participating 600+ stores will be supported with full point of sale kits, available in three tiers, for the two month campaign, and store staff will be invited to take part in a corresponding staff incentive programme engaging them in the activation. The partnership will extend beyond in-store activity, with a microsite showcasing both brands (http://wrangler.lomography.com/) and an online Lomography photographic competition inspired by Wrangler’s three FW10 seasonal delivery stories. The lucky winners will receive the exclusive Wrangler & Lomography product, plus one lucky winner will be sent to their country’s Wrangler showroom for a brand day to remember.