Elvis has created a promotion for leading soft drinks manufacturer, Britvic, using the very latest in technology

Elvis has embraced 'augmented reality' to bring consumers into the world of drench.

Consumers use the symbol printed on the bottle to log into a virtual computer-generated world where they can interact with the game in real-time. The technology tracks the player's head movements as they try to move in time to the beat to pop interactive bubbles.

The more bubbles popped, the bigger the prizes.

The 'Fish For Prizes' campaign will feature on all drench and juicy drench variants and use the technology to immerse consumers in a quest for prizes through a virtual game at staydrenched.com