ELVIS LAUNCHES GREAT LITTLE IDEAS WEBSITE

liferide  |  Apr 9, 2010

Elvis is revving up for the launch of GreatLittleIdeas.com, for Premier Foods which give mums simple inspiration for meal times

Elvis is gearing up for the launch of GreatLittleIdeas.com, part of a new £10m multi-brand campaign for Premier Foods which give mums simple inspiration for meal times.

It allows consumers to search for snack and treat ideas by brand, product, theme, meal occasion and main food ingredient, or simply via the word search tool.

From May visitors can create their own user profiles. Thus enabling them to save their favourite ideas, submit their own Ideas, suggest twists on other Great Little Ideas and view updates made by other site members.

The website will include photo and video content featuring tasty ideas along with TV adverts to support Great Little Ideas, which launch mid April

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