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The Brief
For the 2011 launch of the Honda Jazz, we created apan-European toolkit across digital and direct channelfor dealerships, press and consumers.Our Solution
To vividly showcase the car’s everyday versatility, weexecuted creative work through the customer journey,from direct mail, showroom experience, press eventsand digital, including a consumer microsite applicationusing progressive enhancement technology.
The Honda Jazz is innovative, dexterous and playful, andthe site module perfectly encompasses these key elements.The real-time updates are a fun way to highlight the car’sversatility, as well as the site’s ability to intelligently identifyand rescale to the device used.