The Brief

Wrangler tasked us with creating a pan-European retail activation born out of the seasonal delivery story ‘Engraved Life’, that had both customer and consumer relevance, would increase sell in and sell out whilst being an own-able and brand led concept.

Our Solution

It was imperative to offer something credible and believable to high street customers and consumers alike. We saw our role as making the delivery story ‘Engraved Life’ a tangible and reachable experience for our consumers, by leveraging the current photography trend for capturing experiences.

We developed a unique partnership with the photographic company Lomography to offer consumers the chance to win a Limited Edition Wrangler Lomographic camera.

Simply by trying on a pair of jeans (based on insight that trial increases propensity to purchase) consumers will text in to see if they have won a co-branded Lomography camera.

The participating 600+ stores across 11 countries will be supported with full point of sale kits, available in three tiers. The partnership will extend beyond in-store activity, with a microsite showcasing both brands wrangler.lomography.com and an online Lomography photographic competition inspired by Wrangler’s three seasonal delivery stories.

The Results