NBA All Access

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The Brief

Ahead of Europe’s first ever basketball season games that was playing at The O2 in March this year, the NBA increased their UK activity through the launch of a pan-European eCRM programme.

Our Solution

We developed the new online platform in five languages, allowing the NBA to speak to their fans at a local level on a regular basis. Over 50 percent of visitors to www.NBA.com currently come from outside of North America.

The ‘All Access’ website allows the NBA’s basketball fans across Europe to find country-specific basketball news and bespoke European fan content.

The Results

Live