Virgin Holidays - Rockstar Service

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The Brief

Make Virgin Holidays famous for fabulous worldwide holidays by highlighting their brilliant service

Our Solution

Say hello to the Danke Schöns.

Virgin Holidays do glamour, excitement, a 'nothing's-too-much-trouble attitude' and make you feel like a celeb. So, the 'Rockstar Service' idea was born: great service but without the formality and starch that you might associate with other 'high service' products and services.

To advertise Rockstar Service we created a rock super group, the Danke Schöns, who think the amazing service they are getting is down to their rock-god status, when in fact it's just the regular trappings of a Virgin Holiday. The TV ads are a combination of music video and tour footage as we follow the band around the world and hear their glamorous (but tongue in cheek) story

The Results

Live

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