As the Honda Jazz goes on sale across Europe this week, Elvis are driving ‘This Predictable Life’ campaign through retail, direct and digital in 27 markets.
Elvis have created a pan-European TTL toolkit for the 2011 launch of the Honda Jazz. To vividly showcase the car’s everyday versatility, Elvis are delivering creative work through the customer journey, from direct mail, showroom experience, press events and digital, including a consumer microsite application.
You can’t predict all the possibilities of everyday life. So the Honda Jazz is ready to fit in whatever life throws at you. Like the versatile nature of the car, Elvis are launching an adaptable suite of collateral across Europe, tying in with Wieden+Kennedy’s ‘This Predictable Life’ advertising.
To drive sales leads through the trade market, Elvis have developed dealership collateral, including direct mail, press event material, posters and digital communications, based on their customer journey and data modelling approach.
Additionally, Elvis has conducted a review of the digital experience for the Honda Jazz and Honda is now launching a pan-European campaign microsite. Created by Elvis, it’s designed to engage the audience and provide critical support during the consumer's 'active research' phase. It allows the consumer to navigate the Honda Jazz’s features through a real-time seven day calendar that constantly updates with relevant facts and figures.
Liz Bojarczuk, Honda's European Product Launch Manager says, 'the Honda Jazz is innovative, dexterous and playful, and the toolkit Elvis have created perfectly encompasses these key elements.’
Stuart O’Neill, Elvis’ Head of Design adds, ‘the microsite in particular allows us to use real-time data in a fun way to highlight the car’s versatility. Its use of Progressive Enhancement to intelligently identify the desktop or mobile device being used, rescaling and delivering content accordingly, guarantees the right customer experience.
This is Elvis’ second launch campaign since their appointment in 2009. Elvis successfully produced the pan-European dealership activation for the Honda CR-Z last year, which included award-winning DM.
