http://www.bigbuschallenge.com/National.aspx
National Winner
Client: Compassion in World Farming
Agency: Elvis
Creatives: David McCullough, Seth Jones, John Treacy
"Juxtaposing the cramped conditions in which live farm animals are forced to travel with a comfortable, everyday human mode of transport will really help people on and off the bus empathise with their plight. And the same goes for our headline. We’ve used familiar travel terms to further highlight just how different and truly harrowing the animals’ experience of transport really is.
Bus advertising drives (pun intended) home a real insight into an inhumane practice they wouldn’t normally see – but one that continues to happen every day around the world. With Bus’ help, we can help end long-distance live animal transportation."
